Asortie Funiture Attracted Great Attention at the WCI Forum in Ethiopia on July 23-24

Asortie Mobilya, one of Turkey's leading brands in classic luxury furniture, participated in the WCI (World Cooperation & Investment) Forum held in Addis Ababa, Ethiopia, on July 23-24, 2025, in line with its growth targets in the African continent. Our brand, which combines quality, design, and vision in the furniture industry, attracted considerable attention from visitors during the event.

Strong Connections with the African Market

Following previous successful collaborations in West Africa, Asortie Mobilya has also entered the East African region in terms of investment and exports. Through the WCI Forum, Asortie Mobilya held one-on-one meetings with Ethiopian public institutions, private sector representatives, and investors. The collections exhibited at the forum attracted the attention of visitors and laid the groundwork for many new collaborations.

Quality, Art, and Elegance Meet

Our stand at the fairgrounds showcased our collection of handcrafted, classic furniture, enriched with carved and gilded details. Our furniture, featuring Ottoman and European influences, attracted particular attention from professionals working on luxury hotel and public projects. Their functionality, as well as their elegance, captivated everyone.

Many architects, project developers, and corporate officials visiting the Asortie stand expressed great interest in our product quality, as well as the architectural consultancy, installation, and logistics support services we offer tailored to specific projects.

Ethiopia: Opening the Door to New Investments

The General Manager of Asortie Mobilya commented on the company's growth strategy in Africa, stating that it is not limited to exports but focuses on long-term business units. He stated:

"Ethiopia is one of East Africa's rising stars. With its economic dynamism and young age, it offers an extremely suitable platform for sustainable collaborations. This fair provided the opportunity to take steps towards both business partnerships and local investments in showrooms, logistics, and after-sales services."

We Make a Difference with Our A-to-Z Project Management

Asortie Mobilya is not only a furniture manufacturer; it is also a partner offering solutions from A to Z in interior design projects. Our furniture, used in hotel, villa, public building, and residence projects, offers seamless service from a single center, including on-site availability, design support, production, assembly, and logistics services.

With this approach, discussions were held for potential projects in Ethiopia, bringing together short, medium, and long-term solution partnerships.

Quality Extending from Turkey to Africa

Asortie Mobilya's growth journey on the African continent is not only a commercial one; it's also a cultural engagement project. Having previously played an active role in countries like Benin, Ghana, Togo, and Nigeria, our brand is now preparing to establish itself in East Africa with sustainable and prestigious collaborations.

Our participation in the WCI Forum was a significant step in bringing the Turkish furniture industry's high quality and elegance to the African continent. Our contacts in Ethiopia served as a precursor not only to existing potential but also to future projects.