Asortie Furniture at WCI Forum Ghana: Successful B2B Meetings in Benin, Togo, and Ghana

Asortie Furniture, one of Turkey’s leading brands in luxury and classical furniture design, proudly participated in the 11th WCI Forum Ghana held on May 28–29, 2025, in Accra, the capital of Ghana. The company was represented by Chairman of the Board Mr. Murat Erat and Sales Specialist Mr. Wahab Acthade. During the event, productive B2B meetings were held with key professionals from Benin, Togo, and Ghana, marking a significant step in Asortie’s expansion across West Africa.

Growing Demand for Luxury Furniture in Africa

Renowned for its handcrafted classical furniture and opulent interior designs, Asortie Furniture attracted great interest from visitors and investors at the event. The increasing demand for luxury living in West African countries such as Ghana, Benin, and Togo has opened new doors for high-end furniture brands like Asortie.

Event visitors admired the elegant details and timeless craftsmanship of Asortie’s products, including bedroom and dining room sets tailored to luxury villas, residences, and hotel projects. The brand’s ability to produce custom-made designs for prestigious interior projects made a strong impression on local stakeholders.

Strategic B2B Engagements

During the two-day event, the Asortie delegation engaged in several B2B meetings with architectural firms, real estate developers, and hospitality investors. These meetings not only boosted Asortie’s brand visibility in the region but also laid the groundwork for long-term collaborations.

Asortie’s turnkey interior solutions and installation services particularly caught the attention of hotel chains and high-end real estate developers. Discussions also focused on logistics, delivery schedules, and partnership opportunities in local markets.

Building Stronger Regional Partnerships

The presence of Sales Specialist Wahab Acthade, who has deep cultural and linguistic ties in the region, played a key role in bridging communication and building trust during negotiations. The ability to conduct business in both French and local dialects significantly enhanced the efficiency and impact of the meetings.

Chairman Murat Erat shared his thoughts after the event:
“WCI Forum Ghana was more than just a trade event. It was a bridge between cultures and a powerful opportunity to showcase Turkish craftsmanship. We are proud to expand our classical elegance into West Africa and look forward to launching iconic projects in the region.”

A Vision for Sustainable Growth in Africa

Asortie Furniture is now in early discussions for several upcoming hotel and residential projects in Ghana. Preliminary plans for partnerships in Benin and Togo are also underway, including potential franchise or showroom collaborations.

With a focus on quality, elegance, and personalized service, Asortie continues to inspire the future of luxury interiors in Africa—bringing timeless Turkish artistry to new horizons.