We Showcased the Aesthetic and Luxurious Side of Turkish Furniture in Kenya
As Asortie Mobilya, Türkiye's leading luxury and classic furniture brand, we continue to expand our strong presence in Africa. Most recently, we participated in the International Luxury and Living Design Fair 2025, one of East Africa's most important trade fairs, held in Kenya from July 31 to August 4, 2025. Our collections, which combine elegance, quality, and design, were highly acclaimed.
Kenya, with its young and educated population, growing middle class, rapidly developing cities, and infrastructure investments, is one of the most attractive markets on the African continent. The increasing demand for high-quality, unique, and durable furniture, particularly in cities like Nairobi and Mombasa, is increasing the demand for high-quality, unique, and durable furniture. In this market, where local production is insufficient in certain areas, we observe that Turkish furniture stands out with its quality-price ratio and design strength.
This year, by participating in the International Luxury and Living Design Expo 2025 fair held in Nairobi and ranked among the world's most important fairs, we had the opportunity to connect directly with Kenyan investors, interior designers, hotel managers, retail customers, and project developers. During the four-day fair, we held one-on-one meetings with over 900 visitors. Our team, participating from our Istanbul headquarters, distributed over 1,500 catalogs to our target audience. Among the most popular products were our custom-designed classic living rooms, luxury bedroom sets, dining room sets, youth bedroom furniture, and executive suites.
Unlike other fairs in Africa, our Chairman of the Board, Mr. Murat ERAT, personally attended the Kenya fair. He met with prominent businesspeople at the fair and also made numerous business visits to Nairobi.
As Asortie Furniture, we have identified the African continent as our strategic target region since 2005. To date, we are proud to have exported to more than 56 countries and undertaken prestigious projects in many African countries, particularly Kenya. Our participation in the fair in Nairobi, aimed at increasing our presence in the Kenyan market, constituted a significant step in our long-term growth strategy in the region.
Our previous experience in hotel and villa projects in Kenya enabled us to accurately analyze market expectations. We also laid the foundations for new business partnerships by participating in the B2B business development forum held in Nairobi.
We recognize the importance our Kenyan customers place on quality, aesthetic details, and personalized solutions. Thanks to the custom production and project-based design services we offer, Asortie is more than just a furniture brand; It also stands out as a reliable project partner.
Our goal isn't just to sell products; it's to add value, inspire projects, and develop sustainable partnerships in our markets. The overwhelming response we've received in Kenya has once again demonstrated the validity of our vision and approach.
We thank all the visitors and business partners who have met us on this journey and look forward to undertaking many more projects in Kenya.
