Asortie Furniture Attracted Great Interest at the 13th WCI Africa Trade Forum 2025
The 13th WCI Africa Forum was held on August 13–14, 2025 at Istanbul WOW Hotel with the participation of businesspeople from approximately 54 African countries. As one of the most important trade gateways between Turkey and Africa, this year’s WCI Trade Forum received more attention than ever before. As the MAIN SPONSOR of this distinguished event, Asortie Furniture was joined by dozens of prominent Turkish brands from industries such as furniture, cosmetics, construction, textiles, healthcare, tourism, transportation and cleaning.
2,000 Businesspeople from 54 African Countries Met in Istanbul
Held on August 13–14, 2025 at Istanbul WOW Hotel, the WCI Africa Trade Forum once again brought together businesspeople, investors, industrialists and official delegations from all across the African continent. As the main sponsor of the event, Asortie Furniture drew strong interest from both the Turkish and African business communities.
Thanks to B2B meetings, panels and networking sessions organized throughout the forum, the foundations of many new partnerships were laid. With its luxurious and classic furniture collections exhibited at the fair area, Asortie Furniture won the appreciation of investors especially from Africa.
“Our Commercial Ties with Africa Have Become Even Stronger”
Commenting on the event, Asortie Furniture Chairman Murat Erat said:
“For us, the WCI Africa Trade Forum was not only a promotional platform but also a meeting that strengthened our ties in the African market, where we have been actively operating for almost 20 years. During the event, we established many new business relationships and held meetings that will expand our ongoing projects. We once again had the opportunity to demonstrate in person the quality and design strength of Turkish furniture to our friends in Africa.”
Great Participation and Strong Interest
Throughout the forum, thousands of visitors—including ambassadors and commercial attachés from more than 40 African countries—visited Asortie Furniture’s stand. Asortie’s stand also attracted high-level officials, including ministers and deputy ministers from certain African countries. Visitors had the opportunity to closely examine the furniture models displayed at Asortie’s stand and gave full marks to the product designs and quality. To reflect Turkish hospitality, Asortie Furniture presented special gift boxes, catalogs and brand promotional materials to the guests arriving from Africa.
Future Collaborations
With preliminary agreements signed and new project discussions held during the fair, Asortie Furniture took steps that will further strengthen its position in the African market. Following the event, Asortie Furniture’s role as main sponsor and its success at the forum received wide coverage in both Turkish and African media.
Demonstrating once again its international vision through its success at this important platform that contributes to the development of Turkey–Africa trade, Asortie Furniture plans to continue playing an active role in events such as the WCI Forum. Gafur YILMAZ, Trade Director of Asortie Furniture, evaluated the 13th WCI Africa Forum and said, “We got very good results from this year’s fair. While introducing Asortie Furniture to African participants, we also made excellent commercial connections. Next year, we will prepare for this fair in an even more proactive and comprehensive manner.”
Having completed many successful decoration projects in Africa, Asortie Furniture has provided important references in the region by furnishing presidential palaces, exclusive residential projects and luxury offices in 16 countries. Asortie will continue to take active part in events such as the WCI Forum in order to further increase its presence in the region.
