Asortie Furniture Becomes Main Sponsor of the WCI Africa Forum 2025
The WCI Africa Trade Forum, which focuses on the economic potential of the African continent and has become one of the most prestigious gatherings in the business world, will be held this year at the WOW Hotel in Istanbul from August 13–14, 2025. Asortie Furniture, we are the Main Sponsor of this event, which is crucial for our national economy.
Every year, the WCI Forum brings together business representatives, investors, industrialists, and official delegations from nearly every country on the African continent, spearheading the establishment of new collaborations between Turkey and African countries. The forum, organized as part of this initiative, hosts significant commercial activity with networking sessions, B2B meetings, panels, and industry presentations.
Asortie's Signature in the Event Enabling Turkish Brands to Expand into Africa
Asortie Furniture has positioned itself as a prominent brand not only for its high-quality furniture production but also for its contributions to Türkiye's export vision. Since 2005, Asortie Mobilya has exported to more than 56 countries, including Nigeria, Ghana, Senegal, Tanzania, Kenya, Ivory Coast, South Africa, Malawi, Sudan, Morocco, Algeria, Tunisia, Benin, Togo, Ghana, Guinea, Mauritania, Madagascar, Rwanda, Uganda, Ethiopia, and Cameroon. Asortie Furniture has become a respected and trusted Turkish brand on the African continent.
Asortie's role as the main sponsor of the WCI Africa Forum further demonstrates the brand's strength and influence in the business world on the continent. Providing tailored solutions to investors, architects, hotel chains, and public institutions in Africa, the company aims to pave the way for new collaborations within the forum.
"Africa Will Become the Trade Center of the Future"
Our Chairman of the Board, Mr. Murat Erat, expressed his great honor in being the main sponsor of the WCI Forum and made the following assessment:
"The African market will be the trade center not only of today but also of the future. We have been actively involved in this continent for nearly 20 years, participating in projects and working directly in the field. Today, you can see Asortie products in presidential palaces, airports, hotels, villas, public buildings, and residential projects in many African countries. The WCI Forum is a major platform that will help us further expand this vision. We attach great importance to the professional and well-coordinated nature of this platform."
In our activities in Africa, we offer not only product sales but also custom furniture production, interior design consulting, and project-based design solutions, which are among the key elements that differentiate our brand.
A Special Welcome for Ambassadors and Participants
Ambassadors and trade attachés from more than 40 African countries are expected to attend the WCI Africa Forum 2025. As the main sponsor of the event, we commissioned beautiful gifts to welcome our guests to Istanbul in a manner befitting Turkish hospitality. We have prepared elegant gift boxes bearing the Asortie logo to be delivered to the rooms of guests staying at the WOW Hotel. These boxes will contain catalogs showcasing our brand, custom-made pens, notebooks, and a warm welcome letter.
The purpose of this gesture is not only hospitality but also reflects the brand's attention to detail and corporate elegance.
WCI Forum: The Bridge Between Turkey and Africa
The WCI Forum has prepared for this year's event with greater care than ever. This year's event will lay the foundations for new collaborations in numerous sectors, from infrastructure investments and construction to furniture, healthcare, and agricultural technologies. The Forum: It facilitates direct business connections between participants from Africa and manufacturers, exporters, investors, and public institutions in Turkey.
In this context, Asortie Furniture will participate in numerous B2B meetings not only as a sponsor but also as an active participant. Company representatives will hold one-on-one meetings with investors from Africa and offer tailored solutions for their projects.
Africa Vision Continues to Strengthen
Asortie Furniture's success in the African market is shaped not only by product quality, but also by trust-based business models, on-time delivery assurance, and after-sales service. We are reinforcing our brand's vision of becoming a leading global brand in Turkey with our successful projects in Africa.
The WCI Africa Forum will significantly contribute to increasing the international visibility of this vision. Developments regarding the event, which will be held on August 13–14, can be followed on Asortie Mobilya's official social media accounts and website.
Asortie Furniture continues to carry its strong commercial ties with Africa even further and to bring Türkiye's production power to every corner of the continent through new collaborations.
