Asortie Furniture Made Its Mark as Main Sponsor of the 14th WCI Africa Trade Forum

The 14th WCI Africa Trade Forum, which plays a critical role in strengthening commercial relations between Türkiye and Africa, was held on February 11–12, 2026 at WOW Hotel Istanbul with strong participation and high-level diplomatic representation. As in previous years, Asortie Furniture joined the organization as Main Sponsor and became one of the most remarkable brands of the forum.

This prestigious event, reinforcing the Türkiye–Africa trade bridge, brought together investors, public officials, industrialists, and leading business figures under one roof. A pioneer of luxury and classical furniture design, Asortie Furniture stood out among the most talked-about brands with its product collections and international project references.

Why the 14th WCI Africa Trade Forum Matters

The WCI Africa Trade Forum is recognized as one of the most important trade platforms organized within the scope of Türkiye’s Africa expansion policy. With participation from business leaders, investors, and public authorities from more than 50 African countries, the two-day event hosted intensive B2B meetings, sector panels, and official contacts. Approximately 1,500 African businesspeople held face-to-face meetings with Turkish companies.

The forum not only enables commercial partnerships but also strengthens the credibility and brand value of Turkish companies in African markets. In this context, Asortie Furniture’s main sponsorship represents the international showcase of Turkish furniture quality and design power.

High-Level Protocol Participation

This year’s forum welcomed many official delegations, including the Ministers of Technology and Sports of The Gambia. From Türkiye, Deputy Ministers of Trade Özgür Volkan Ağar and Mahmut Gürcan, and Deputy Minister of National Defense Salih Ayhan attended the event. The deputy ministers visited the Asortie Furniture stand, examined the collections, and received detailed information about the company’s Africa export vision.

Turkish Trade Attachés who have served across various African countries also participated and shared valuable regional trade insights. Ambassadors, consuls, and commercial attachés from multiple African nations held active engagements throughout the forum, highlighting that Türkiye–Africa economic cooperation is strategic and long-term.

Most Visited Stand of the Fair: Asortie Furniture

At the 14th WCI Africa Trade Forum held on February 11–12, 2026, the most visited stand was once again Asortie Furniture. Luxury classical collections, bespoke productions, and turnkey decoration solutions attracted strong interest from African investors and public representatives.

The stand showcased palace-style classical furniture, luxury villa decoration samples, and special collections for hotels and offices. Visitors closely examined material quality, craftsmanship, and design details. B2B meetings focused on government buildings, luxury residences, five-star hotel investments, and large-scale decoration projects, opening doors to new partnerships.

Asortie Furniture’s Strength in Africa

Asortie Furniture has been actively operating across Africa for many years. With projects in more than 40 African countries — including presidential palaces, high-level public buildings, luxury residences, and prestigious commercial properties — the brand has built a strong trust network in the region.

This success, built on quality, reliability, and sustainable partnerships, was reaffirmed during the forum. Participants received detailed information about the company’s production capacity, project management expertise, and international service standards.

Meaningful Award from TİM: Most Trade Fair Participation in Africa

Asortie Furniture’s steady growth in Africa was crowned with an official recognition by the Turkish Exporters Assembly (TİM) with the award for “Company Participating in the Highest Number of Trade Fairs in Africa.”

The award reflects the company’s long-term commitment and sustainable export vision toward African markets. Asortie has signed agreements to participate in trade fairs across 45 African countries this year alone.

“We Further Strengthened Our Commercial Ties with Africa”

Chairman Murat Erat stated after the forum:

“This forum is not only a promotion platform for us, but also a strategic meeting ground where we expand our African projects, meet new investors, and build long-term partnerships. Receiving the TİM award clearly proves the importance we give to this market.”

Strategic Vision in Türkiye–Africa Trade

As trade volume between Türkiye and Africa continues to grow, the furniture sector has become a key contributor. Luxury housing, tourism investments, and public building projects create major opportunities for Turkish furniture brands. With its design strength and project-based production model, Asortie Furniture is among the brands best positioned to capture these opportunities.

Future Goal: A Stronger African Network

Asortie Furniture aims to further strengthen its African presence through new showrooms, distributorship agreements, and turnkey decoration projects planned for 2026 and beyond.

A Strong Message at the 14th WCI Africa Trade Forum

The forum once again proved to be a vital platform for Türkiye–Africa economic cooperation. As Main Sponsor, Asortie Furniture left a strong mark with the most visited stand, intensive B2B meetings, new agreements, and its prestigious TİM award.