Asortie Furniture Becomes Main Sponsor of WCI Africa Trade Forum 2026 for the Second Time
In recent years, the African continent has become one of the most remarkable regions in global trade — not only because of its natural resources, but also due to its growing population, expanding cities, and accelerating investments. At a time when economic relations between Türkiye and Africa are strengthening year by year, international organizations that bring together the business world are gaining great importance. One of the leading platforms in this field is the WCI Africa Trade Forum, organized by Boğaziçi Specialized Fair Organization.
In this context, Asortie Furniture takes pride in supporting the 2026 WCI Africa Trade Forum, which will be held on February 11–12, 2026 at Istanbul WOW Hotel, as the main sponsor for the second time.
Why Is the WCI Africa Trade Forum Important?
Held for the 14th time this year, the WCI Africa Trade Forum brings together investors, industrialists, entrepreneurs, and official representatives from various African countries in Türkiye. The forum stands out not merely as a fair or conference, but as a platform where real business partnerships are formed, projects are evaluated, and long-term collaborations are established.
Through panels, B2B meetings, networking events, and sector-focused presentations, Turkish companies interested in the African market gain direct access to decision-makers from across the continent. Asortie Furniture positions itself at the center of these valuable connections.
The African Journey of Türkiye’s Luxury Furniture Brand Asortie
For Asortie Furniture, the African market is not a new discovery but the natural result of nearly 20 years of field experience. Since 2005, the company has consistently expanded its export operations and today has become a strong global brand exporting furniture to more than 56 countries — reaching up to 65 countries when including non-African markets.
Projects completed across many countries — from Nigeria to Senegal, Kenya to South Africa, and Morocco to Ethiopia — have steadily increased Asortie Furniture’s brand recognition and reliability throughout Africa.
The target for 2026 is to take this journey one step further by increasing the number of export countries to 75. This goal clearly reflects Asortie Furniture’s determination for global growth beyond regional markets.
Award for “The Company That Travels Most to Africa”
Asortie Furniture’s success in the African market has been confirmed not only by sector data but also by prestigious awards. The company was honored by the Turkish Exporters Assembly (TİM) with the award for “The Company That Travels Most to Africa,” officially recognizing its leadership in the region.
This award represents not only export volume, but also a sustainable trade approach, strong on-site relationships, and long-term business models. Asortie Furniture’s regular participation in Africa-themed events organized by TİM has significantly strengthened its brand visibility across the continent.
“Africa Is a Strategic and Dynamic Region for Us”
Asortie Furniture Chairman of the Board, Murat ERAT, frequently emphasizes the importance of the African market for the company. He states that Africa is not viewed as a source of short-term opportunities, but rather as a strategic and long-term growth region.
Today, Asortie Furniture’s signature can be found in many prestigious projects across Africa — from presidential buildings and airports to hotels, villa developments, public institutions, and private residences. In these projects, the company provides not only product supply but also bespoke manufacturing, interior architectural consultancy, and project-based solutions.
What Awaits Asortie Furniture at the Forum?
More than 40 African countries are expected to participate in the 2026 WCI Africa Trade Forum with ambassadors, trade counselors, and official representatives. Asortie Furniture, as the main sponsor, aims not only for brand visibility but also for active participation and direct engagement.
During the forum, company representatives will hold one-to-one meetings with African investors and business leaders, offering tailor-made solutions for hotel, residential, public, and private sector projects.
Special welcome arrangements prepared for high-level international guests visiting Istanbul will also reflect Asortie Furniture’s corporate approach and attention to detail.
A Strengthening Brand Vision Across Africa
Behind Asortie Furniture’s growing success in Africa lie high quality standards, on-time delivery, strong after-sales services, and trust-based business relationships. Thanks to this approach, the company has built a lasting brand value across the continent.
The 14th WCI Africa Trade Forum 2026 will serve as an important milestone for Asortie Furniture to present its Africa vision to wider audiences and open doors to new partnerships.
Asortie Furniture remains firmly committed to deepening its strong commercial ties with Africa and delivering Türkiye’s production power and design excellence across the continent.
